Director, former chief economist of the Ministry of construction and housing and real estate division president of the Chinese Association of property management, Xie Jiajin recently accepted an interview with reporters. Talk about the topic from the property management "suffer for the faults of another" problem. Xie Jiajin said, the basic functions of property management is clean, green, the maintenance of order and public facilities and equipment repair and maintenance. But in real life, collection, illegal structures to deal with complaints of express delivery, quality problems developers from the settlement, the owners are looking for property companies. But because the property enterprise no administrative penalty functions and rights, not punish the illegal structures, often leads to dissatisfaction owners. It is because of the responsibility boundary is not clear, the property company to assume too much blame.
The responsibility boundary is not clear, is only one of the problems facing China's property management market annual turnover of up to 300000000000 yuan. Xie Jiajin in the interview, also repeatedly referred to the property management price adjustment in system in dynamic machine. In her opinion, as a labor-intensive industry, in recent years, rising wages, property companies operating costs rose substantially, but now many residential property costs remain determined in more than a decade ago, a very low level, therefore, often selling out of biological industry in pipe project, or reduce service standards, affect the harmonious atmosphere of the normal life of the owners and property management. But this is not the household welfare, are not the property management industry in the gospel.
She also talked about the Chinese property management market, the overall level of service, as well as the potential business opportunities. "Property is the distance customers stick to the final 100 meters, it is a huge market, rich." She said. In:
In the past six months, Xie Jiajin put her energy on published "property management industry development report" on this thing, this is the first comprehensive display of the $300000000000 market industry report, also assembled a TOP200 enterprise property management experience. She is very satisfied to this, in the gap of our interview, she on the drawing color also personally. In:
Prior to this, she went to visit throughout the study, many of the leading property companies. Her conclusion is impressive. In:
"Color of life property to do good, it is building property management industry alibaba." In:
"Now there are more than 75% of customers choose to buy the house because 170000 170000 property. The property service income accounted for more than 50% of the total operating income." In:
"Do you know why the Longhu house to do better? Because the Longhu property early intervention a team of 40 people, can avoid the products in advance. Their estate engineers now respect property Engineer for the teacher." In:

The association of property management conference room, Xie Jiajin told reporters he. Sounds, the property management industry seems to be a good, so many enterprises to find the diamond from. At present, the industry is to break down the outside of it with the customary impression?

Xie Jiajin repeatedly motioning with his hand. This is the thirty-second year property management through in the mainland of China, although already has more than 7 enterprises, about 6000000 of the staff, also appeared such as Vanke, poly, the Great Wall, Greentown, color of life and a number of good performance of the enterprise, but the review of TOP200 enterprises accounted for only several thousand enterprises 2.8, "the overall situation is not optimistic, with rising costs, industry profit margins are declining every year." Xie Jiajin said.
The sustainable development of the whole industry is still a big problem. As an important suggestion, Xie Jiajin advocated the use of the Internet empire building Ma wisdom, in the "report", she wrote "dare not cross integration of social resources, give up, extend the service mining and business platform development, we will be holding a golden rice bowl." Xie Jiajin and she led the Property Management Association determined to do something, let the property management industry more recognition.
Sina happy house: when the "property management regulations" issued ten anniversary, Association published the "property management industry development report". How do you evaluate the significance and necessity of the report? In in in
Xie Jiajin: property management industry in the rapid development, this year is the 32 anniversary of the birth of Chinese mainland in it. It now has more than 7 enterprises, about 6000000 employees, about 14000000000 square metres of housing management, the annual business income exceeds 300000000000 yuan. But the overall is still in the running state of low level. The development of the industry and external environment and its mode of operation are changing.
One is the continued to rise in recent years cost narrows the enterprise profit space, hire difficult and perplexing most enterprises. The two is the stage more owners do not meet the cleaning, greening, the maintenance of order, facilities based property services, and pay more attention to quality of life, pay attention to real estate value and return on investment, hoping to get more services. In:
So the transformation and upgrading of property management is to be imperative. Such as the introduction of new technology, new business, new business models, improve the technical content, the added value of property service value-added services and products, this also led to health services, recreation and sports, home life, housing and other kinds of special service.
Of course, the development of the industry is facing new opportunities. At the end of last year the State Council "service industry" 1025 "planning" for the industry development direction and priorities clear requirements; the national science and Technology Department released "modern service industry technology development" 1025 "planning" also on the property management of the transition to modern service industry proposed guidelines. In:
"I think the value and significance of the report" is mainly, one is provides lots of data, can be used for the industry from all walks of life to understand the status of industry; two is the analysis of the 200 enterprises of the data of national property management comprehensive strength, helps to grasp the development trend of the industry and establish a typical outstanding enterprises; three is the analysis of the current property management industry development characteristics and problems, such as the sharp rise in the cost of price adjustment mechanism, deletion, part of the enterprise survival may worry, lack of talents, industry first-line employee turnover continued to increase, industry responsibility boundary is not clear, to strengthen the study on laws and regulations, to an important role in improving the environment for development of the industry; four is to show more than 7 property service enterprises and about 6000000 employees, in trouble quietly stick to the swallow humiliation and bear a heavy load, pioneering and innovative spirit of the industry, they make up for property services fees lower losses caused by the diversified management of revenue.
Sina happy house: in your opinion, China's property management industry is in a stage of development of what? With the increasing amount of importance the stock of housing, property management industry in upgrading of. It needs to make the key areas in which to adjust the position promotion?
Xie Jiajin: the past 32 years, the property management industry is now in a critical period of transitional.
From the extended property management industry: from residential to office buildings, commercial property and all kinds of city complex, management involvement, showing the property management coverage potential. In:
From the property management open content: planning, design, facilities and equipment, property management and real estate development extending longitudinally pre selection, the medium-term investment planning, marketing agency, later closing sales, commercial property management, real estate brokerage business, the whole chain, transverse covers consumer home care, housekeeping services, housing rental, electronic business and other kinds of needs, excavation of the property management business value.
It is becoming more and more important, but it also needs to make some key adjustment.
For example, improve property management legislation, the implementation is difficult, the owners of the general assembly system special repair funds separately, management and use of research and improvement. We should also step up publicity efforts to implement the property management laws and regulations. Integration of government departments, street, community strength, resolve conflicts and disputes. In:
It should be clear property management industry's responsibility boundary. Put the enterprises based on the "property management services contract, the owners" market positioning. Early intervention to promote property management, the strict implementation of the project to undertake inspection system, as far as possible to resolve the remaining issues in the project development before the takeover. To implement water supply, power supply, gas supply and other units should be charged to the final user specified related costs, to change the passive situation of the industry, reduce business risk management.
To improve the price mechanism for the dynamic adjustment of property management. To break through the government guidance price of city expansion, in addition to low-income housing and the old residential area, other projects should be adapted to follow the principle of cost and service level, the introduction of market. In:
The shortlist for the enterprises to improve the quality of service, business model innovation, social responsibility, business performance improvement are at the forefront of the industry. But from the amount, TOP200 enterprise sector accounts for only 71000 enterprises of 2.8 ‰, there are a large number of enterprises in the low level of operation and survival predicament. In addition, promote enterprise integration, restructuring, and guide enterprises to integrate industry resources, to create the industry transformation and upgrading of enterprises in cooperation and win-win platform is also important.
Sina happy house: more and more attention to the function of large developers, property management to enhance the residential quality and customer reputation. Therefore, most are established the property management brand. But the third party property services professional does not seem to be too well-known brand. How do you think of this situation? Future, these trends will how evolution?
Xie Jiajin: now the Property Management Company are divided into three categories, one category is in the developer's, one is to establish a strategic partnership with the developers, there is a category of their own doing, not subject to developers. There is a rapid development of professional independent brands, such as Shanghai East Lake property, real property are not developers background. Vigorously promote the integration of some property management companies, the pipe scale rapid expansion into multiples, attracted a huge customer resources. To enhance the management level by means of network tools, through technological progress has been solved to a large extent reduce the cost and the two industry employment quantity shackles, began to harvest good social and economic benefits.
This is a kind of innovation. I believe that in the next period of time, the property companies will reduce the quantity, some brand enterprise strength will grow rapidly, business income may become exponentially. In:
Sina happy house: property management generally considered marginal industry. Some developers have part of property management for residential investment marketing action, this also seems to lead to the property management industry professional level is not high. How to make the market more valuable?
Xie Jiajin: Vanke property, they first is guaranteed not to be bullied at developers, Vanke Group, real estate and property services system separate settings, to form the contract relationship.
From 4 years ago, Vanke property of Vanke property can no longer subsidize. They passed the third party survey data obtained shows, more than 75% of customers choose to Vanke's house because they want to enjoy the Vanke property services. It is surprising. If Vanke property to customer satisfaction to achieve the certain standard, Vanke Group will give Vanke property brand development fund, brand development fund last year 170000 property to reach one hundred million yuan. Now the Vanke Group asked the city real estate companies in the development of a project, must by Vanke property early intervention, to highlight the value of independent professional property management of real estate development.
The year before last, Longhu property established early intervention team of about forty people, through the study of the past defect products and new technology research, influence the construction of the real estate business, reduce the later reformation, also reduce the operation cost of property service enterprise. Now, the Longhu real estate engineers have worship the Dragon Lake property early intervention Engineer for the teacher. In:
There are "smart community". Like the color of life is to build an e-commerce platform, in cooperation with the China Everbright Bank "colourful life E cartoon", the consumer is very convenient. But it will be from the stream and consume the most from this platform. In:
Sina happy house: it has also been found that the ore from the property management market, we look at how the tremendous business opportunities hidden property management market?
Xie Jiajin: in recent years, although the industry survival and development challenges, but with information, knowledge, networking, globalization as the main characteristics of the new economic era also stimulate our transformation and upgrading. Some brand enterprise in using the Internet, extending the service to do a lot of research.
Such as Vanke property, by "using cloud life, community card, security and parking management, remote management, facilities and equipment, mobile APP house of wisdom" of the five major science and technology, is by the property management experts to upgrade to: "in the rooms, assets, steward of life"; Greentown property to provide all aspects of life in the steering emphasis on "Advisory Committee,,, escrow"; the Great Wall property standardization service, now headquarters direct control project, at least 500 regional managers, it covers the community commerce, apartment rent short, commercial operation, long service. The system development and construction investment 20000000, then save manpower cost more than 30000000 yuan; blue Garbo layout "community business, supporting industry, trading and supporting asset sales" three big industry, also to a comprehensive property management services; and the people of Lanzhou call the property management group has built a 96965 home information platform, there are domestic service, health care and other services. It set 51 repair service point in Lanzhou, basically you home to change the light bulb, repair services, make a phone call, they will be half an hour drive past. They also do breakfast, the service scope of radiation to the entire Lanzhou.
In fact, this is a new age of change, services in the field of large-scale looting. You don't pay close attention to the change, someone will cross over rob, they created by network technology and science and technology cost advantage, will steal your job at any time; you can't cross the integration of social resources, give up, extend the service mining and business platform development, the huge profit margins will be away from our recent information consulting, housing intermediary, home care, e-commerce upgraded version of social demand shows being occupied, we will still be holding a golden rice bowl.
Many enterprises to obtain money from the property management. Last year, Vanke property total business income is 2438000000 yuan, the property management fee income 1216000000 yuan, extending the service income 1222000000 yuan; Greentown property profits to enterprises accounted for more than 70% of the net profit; Longhu property 80% of profits from the extension service. These enterprises have achieved high value-added services. In:
Sina happy house: so many years, in the process of association to promote the property management market in China keeps improving, do what are the significant work?
Xie Jiajin: not only we, in fact, the association of property management at all levels should put main energy in the industry legislation, conduct industry research, promote the marketization process, industry, guide and encourage enterprises to become bigger and stronger. The association also should have the spirit of innovation.
In recent years, we Zhongwuxie mainly do the following work:::
One is to encourage the property service enterprise based on good basic services, carry out the "one industry based, multi management", mining and mobilize the enthusiasm of the owners of all kinds of service consumption expenditure. Two is facing the dilemma of rising costs, called on the whole industry Baotuan heating. Publicity and excellent enterprise experience, guide enterprises and prudent conduct of in pipe project price. Three is to promote Vanke, green city, the Great Wall, Longhu property and a number of brand innovation and transformation in the commercial mode, service mode, management methods, summed up the excellent enterprise experience let industry share. The four is in the whole industry to promote the "happy community, property service quality year". Strengthen the management of the standardization of operation and internal quality management, improve property management owners satisfaction.
Sina happy house property management: how do you think of the mobile Internet era?
Xie Jiajin: in recent years, science and technology, network in the traditional property services impact. Many city, there are many exploration enterprise.
For example, Shanghai city housing security and the housing authority based on CTI technical support, built a coverage of the city's comprehensive information service system, 962121 call center platform, can accept, send a single, disposal, visit, supervision, statistical analysis, can limit to solve the housing repair, improve the industry monitoring. The Shenzhen authorities to develop an electronic voting system, basically solved the difficult problem of the owners of the general assembly vote. China Merchants Property launched a "home network" digital service platform, real-time supervision, on-site service office linkage, synergism of depletion of numbers may be provided. Color of life based on cloud management platform for the realization of distributed in more than 50 city, construction area of 80000000 square meters more than 700 residential projects from the remote monitoring safety, cleaning, equipment failure repair, key positions, Households complaints etc. and direct control, reduce the post property management personnel. "Biguiyuan smart community" is based on the network technology, opened eight online shopping, intelligent security, butler service platform. Owners in the mobile phone, computer terminal online to buy vegetables, food; but also through the steward platform predetermined room, washing, courier etc..
Use of technology and network, can optimize the property management work flow, reshaping the enterprise organization structure, expand the property services and industry chain, to accelerate the transformation of the industry to modern service industry. In:
Sina happy house: recently Zhejiang Yuyao, storm flood, Vanke property to the forefront, do you think the property management industry can play what role in calamity comes?
Xie Jiajin: disaster is in particular test the city property management. Last year, Beijing and other places the strongest rainstorm in recent 61 years. Beijing has 77 people died, the affected population of 1600000, 11600000000 yuan of economic losses. Some property management companies in the tube project underground garage flooded, the room was flooded, elevator well water, roof, doors and windows of serious water leakage, the vehicle, the property owners are subject to a loss. Can say, the storm also examines the housing property management to undertake emergency mechanism, daily facilities maintenance, repair and acceptance of safe hidden danger investigation, disaster prevention materials preparation, property companies face disaster and post treatment of claim.
At that time, Beijing Vanke property has launched emergency plans in the first time. Organize employees to water, water leakage site inspections, isolation pier is low-lying, subsidence area on the belt enclosure with a warning; with sandbags in building in flood control barriers; clearing the diffuse into the corridor, the garage of rain. They managed the project without a rainwater intrusion and vehicle flooded underground garage and other issues, the owners have been received.
There is a Beijing Song Xin property, a rainstorm warning in the short 30 minutes gathered more than 300 anti. More than 7000 sandbags 45 minutes all the pieces in place. That day they pipe project collapsed on retaining wall, wire rod, cable damage accident, to obtain the effective treatment. After the rain, they also first time cleaning up in low-lying water, mud, waste residue. In:
Then the emergence of emergency, we Beijing Property Management Association also carried out regional emergency aid. In Fangshan, Biguiyuan, Greentown, North Lu Park, California County water, Ruixue spring hall five high-rise residential underground garage was rainwater intrusion, the deepest water 5 meters. Beijing association was called a capacity of enterprises in the voluntary premise, set up emergency rescue team. 5 pm the same day and the very next day, in the Beijing Association of lead, a total of 24 enterprises, 179 people rushed to Fangshan to participate in the rescue and relief aid, by the local government and the masses of praise. Like Qi Ji, Vice Minister of the Department of housing in the property management 30 annual general meeting said: property services team has become a vital new force in social construction, is the major activities and emergency rescue and disaster relief in an available effective strength.
In the organization of rescue work at the same time, the Beijing Property Management Association also organized experts to after the flood emergency disposal facilities and equipment is discussed, presents many guidance. Post disaster held the "emergency work conference" property management, property management problems of post disaster disposal, to distinguish between the two cases of insured and uninsured, provides legal assistance to owners of vehicles and personal property damage compensation issues such as the enterprise, this is the Trade Association for the industry advocacy role.