The weekend often sent from my friend, counselor of the State Council, economist Tang Min written by himself or he likes reading articles, not only by the enlightenment and enjoy. Last weekend, he forwarded from the online entitled "Ma Yun shock" one article, give me a great shock, I forwarded it to some friends, and downloaded to the computer desktop, repeated reading, very benefit.

Making making "Ma Yun shock" a source in June 13th this year, Alibaba Alipay officially launched the "balance of Bao", customers will be placed in pay treasure money to "balance the treasure", can be used for online shopping and transfers and other payment at any time, ten thousand yuan monthly income is 10 times higher than bank live period the deposit interest rate. There are comments that: this will attract more idle funds to pay treasure, is undoubtedly a touch ball waste Bank Monopoly, to rob the bank. This again proved the expression of Ma Yun in 2011 to give speech "some business Alibaba doing is leather traditional industries".

Making making "Ma Yun shock" in the article "crisis, what are you doing?" Under the title "cross industry reshuffle, the future competition in the industry, a crossover points gold feast is beginning! You? Ready? "This paper control the success of Ma Yun, put forward the" vision decides the width, height and speed concept decision, decision, thought to decide the future ", and from the 13 aspects of the specific analysis.

About Tencent for moving shock, this paper points out that "the most complete competition is the cross-border competition, do you think the charge of the main business, come in, a crossover free, because they do not rely on this to make money, you sing live for many years, the results in the end did not know how to die"; when it comes to cross-border business, put forward the cross ", has never been a professional, innovators to hitherto unknown rapid, from one area to another area. The door is opened, the border is open, the traditional advertising industry, transportation, retail, hotel industry, service industry, medical health and so on, are likely to be one by one break. Commercial system more convenient, more relevant, more comprehensive, is formed one by one, the world first addition, points, is the brother's house; he, is a new business model". The article pointed out: "the next ten years, is China's commercial large-scale looting era, all large enterprises may encounter robbery! Change once the people's way of life fundamentally, too late to change of the enterprise, must have hitherto unknown doom!"

In the deep reading "Ma Yun shock" a paper at the same time, I study Ma Yun in various occasions about the Internet revolution, challenge the traditional industry, cross domain management, transboundary gold and other aspects of the speech, very useful. Ma Yun was in Zhongnanhai and Premier Wen said: "a lot of people hate me, because we destroyed a lot yesterday was very successful in business, some vested interest to me very angry, but I won't because of your anger is not to do what I think is the right thing to do, because we don't have the Internet as a business, we take Internet as a revolution". He says Alibaba one day sells 12000 Haier washing machine, breaking the Haier several pipelines, said: "not me, is the Internet. If you want to add twenty thousand members, you may want to buy 100 acres of land, construction of shopping malls, you're going to build a huge warehouse, and I as long as a computer is enough. So we will cost more and more low, and the efficiency will be more and more strong ", he in the expression of" this is our 'together' to do a small project. "Asked:" in the future the market will appear what end?"

Ma Yun put forward "the so-called new economy, is the traditional enterprises to use this tool to the network, to create greater economic benefits, make them several times in the growth, this is the new economy really coming", he pointed out that "a lot of people lost, for the emerging things first invisible, second despise cannot read, third, chapter four late".

About the enterprise in the face of the environment, Ma Yun said, "to improve the environment, light complain, complaining about what is the use? Countries are now too many things to handle the failure, you can only blame yourself, either you have failed, and now it was successful, and you failed, you have only yourself to blame ". He said that "a good enterprise is living near by blood transfusion, the key is their own blood", "business must have three major premise: one is both sides must have cooperation benefits, two is to have cooperation intention, the three must be shared prosperity of the plan. The three indispensable". He said "we will start from the consumption circulation field into production, and then into the third step changes in lifestyle, we will comprehensively from B2C into C2B, must be flexible customization, really solve the problem for the consumer, the real personalized manufacturing, this will be the next three to five years, no matter what we do with no, this is the inevitable trend of society".

It is in the range of innovative thinking and make snap in practice, Ma from 1995 to the present, has gone through 18 years of Internet path, with endless strength, grasp the endless capital, control of the most powerful platform, attracted the largest number of merchants, create provide a cover multiple market, Internet empire. Alibaba listed in Hongkong in 2007, and now, Ali electric business, every three plate Ali Ali financial and logistics business, are beyond the billions of dollars, we have to admit that this is a miracle.

Renowned Chinese economist Yao Shujie recently in "Ma and Ali can become MBA lesson plans" in the article pointed out: in every direction Ali group, is a huge challenge to the traditional mode of. He pointed out that: Ali and Ma Yun's miracle, benefited from the three factors: one is technology, especially network technology; two is the economic scale of China, make the business cost and network oriented close to zero, and the volume of business is infinite; three is the private economy special flexibility.

After reading "Ma Yun shock" one article, research on Ma Yun's thought and successful elements at the same time, I always think about the development of the property management industry. Continued to rise in recent years the cost of enterprise profit space more and more narrow, recruitment difficulties plagued by almost all of the property companies, the traditional mode of development has been difficult to continue. In the industry development is facing great challenges at the same time, using information, knowledge, networking, globalization as the main characteristics of the new economic era, no doubt opened another door to upgrade for us. China Property Management Association has called on the industry and encourage innovation to find new economic growth point and the survival and development of space. Some brand enterprise innovation in business models, application of Internet technology, extension services, high value-added access has done a lot of useful exploration, harvest the good social and economic benefits. Vanke property in adhere to the professional and quality at the same time, through the "use of cloud life, community card, security and parking management, remote management, facilities and equipment, mobile APP house of wisdom" of the five major science and technology, and the integration of community resources and business expansion, is by the property management experts to the "housekeeping manager, asset manager life steward," upgrade; Greentown property is gradually realizing services to provide all aspects of life service, service mode to the "Advisory Committee, escrow," both, transformation service cycle to provide the whole life cycle of building products and service for the owners; the Great Wall property realizes cost reduction and quality improvement by the high-speed development of the network technology, the cover the community commerce, apartment rent short, commercial operation, the elderly services in areas such as the "1+N" diversification strategy, implementation of a property management ecosystem extends to the community business ecosystem; blue Garbo to property management from a single origin, property management services to property management, property service enterprises to change the traditional multiple integrated real estate service providers, "community business, supporting industry, trading and supporting asset sales" Three industrial new layout in the Blu ray Jiabao industry chain, to solve customer "30 minutes of property service response, 500 meters of community commerce consumer support" goals and action, become the direct push and leverage the leverage premium of property management; Lanzhou people called 96965 domestic information platform for property management group relying on information technology investment building, covers including housekeeping service, health care, transportation and tourism, education and training, accommodation and catering, celebration ceremonies and other 20 categories of more than 489 items, relates to family life and housekeeping service aspects. Not only is out of the pipe, the service scope of radiation to Lanzhou four administrative region, but also out of the solid pace of cross industry branch of gold.

A group of excellent enterprises to the enterprises as the representative of the success, has a profound revolutionary influence on traditional property service idea and practice. But compared with the success of Ma Yun, began to these are out of the woods. Ma Yun brings us the biggest impact, let us recognize: This is a new era of reform, services in the field of large-scale looting. You don't pay close attention to the change, someone will cross over rob, they created by network technology and science and technology cost advantage, will steal your job at any time; you can't cross the integration of social resources, give up, extend the service mining and business platform development, the huge profit margins will be away from our recent information consulting, housing intermediary, home care, e-commerce upgraded version of social demand shows being occupied, we will still be holding a golden rice bowl.

Times change, environment change, the industry in. Faced with the new pattern of development of the market, understand the situation, emancipate the mind, to adjust their own, keep up with the times, the transformation and upgrading of the pace and then to take large has been crunch time!